I was tempted to go with a headline along the order of ‘Potbelly (NASDAQ:PBPB) Flop’ but that would not accurately reflect my skepticism regarding the sandwich maker’s initial public offering scheduled for tomorrow. I think the IPO will meet good demand and enjoy a nice first-day pop. But longer-term this sandwich chain is likely to leave investors satisfied. Let’s break down the numbers operations and intangibles to see if this is next Chipotle (NYSE:CMG) -- up 960% in the past six years -- or the next Cosi (NASDAQ:COSI) which is down some 80% since its 2003 IPO. It’s Small… The ...![]()
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